Asian Journal of Advances in Agricultural Research

Krishi Vigyan Kendra is an institutional innovation of the Indian Council of Agriculture Research (ICAR) to demonstrate the recent technology and results of agricultural research on the farmer’s field in the rural area with the help of multi-disciplinary team of scientists. The present study was undertaken at Krishi Vigyan Kendra (KVK), Maulasar. A total of 113 beneficiaries were selected from four villages using proportionate random sampling. Data were collected through a structured interview schedule and analyzed using percentage, mean, standard deviation and correlation coefficient. The results revealed that most beneficiaries were from the middle age group, had primary to middle school education and belonged to medium-sized families. The majority possessed semi-medium landholdings with agriculture and dairy as their main occupation and fell into the medium category for income, farming experience, innovativeness, economic motivation and scientific orientation. Beneficiaries also showed medium exposure to mass media, training programmes and Frontline demonstrations conducted. Analysis indicated that the majority of respondents expressed a favourable attitude towards KVK activities such as training, demonstrations and advisory services. Correlation analysis further revealed that education, farming experience; innovativeness, economic motivation, scientific orientation, mass media exposure, training received and FLD conducted were positively and significantly associated with attitude, while age, landholding and family size showed non-significant relationships. The study concludes that KVK Maulasar plays a vital role in developing a positive attitude among farmers, thereby motivating them to adopt improved agricultural practices.