Asian Journal of Advances in Agricultural Research

Assessment of Awareness, Knowledge, and Perception on the Purchase Intention towards Packaged Milk

Venkatesa Palanichamy N, Kalpana M, Giruba M, Aruna Prabha S — Thu, 25 Apr 2024 00:00:00 +0000

India has the highest livestock population in the world with 50 percent of the buffaloes and 20 percent of the world’s cattle population, most of which are milk cows and milk buffaloes. The research was focused on the packaged milk purchasing behaviour of consumer. The study area is confined to Erode district because of its high population and narrowed down to Erode town since the packaged milk purchasing is higher in town area. From each selected wards, 20 sample respondents are randomly selected. A pre-tested questionnaire will be used to collect data for the study. The general characteristics of the sample respondents would help in understanding the nature and behavior of the sample respondents. The general characteristics of sample respondents such as, education, purchase decision of sample respondents etc have a significant bearing on the study. Percentage analysis was used to study the general characteristics of the consumers which included age, education, gender, income, occupation, awareness, preference, knowledge of the respondents, frequency of purchase, type of decision makers, quantity of purchase, place of purchase. Majority of the respondents were aware of branded and non-branded milk. Only few respondents were not aware so suitable step should take to create awareness, so that more customers will get motivated to buy branded and non-branded milk. Knowledge of the respondents on branded milk was depends on consumer interest and also education one of the reason to gain knowledge. Most of the respondents were preferred Aavin because booth there and availability of the Aavin milk is high compared to other brand. So expect Aavin other firms have to follow suitable marketing strategies to increase preference among the consumers. Knowledge of the respondents on branded milk was depends on consumer interest and also education is one of the reason to gain knowledge. About 33 per cent were had energy level knowledge on branded milk. Whereas 67 per cent of the respondents were had energy level knowledge on branded milk. About 11 per cent were had energy level knowledge on non-branded milk. And majority of the respondents 89 per cent were had energy level knowledge on non-branded milk.

An Analysis of Indian Overseas Bank's Case Study on the Conceptual Framework of Lending Technologies for Financing Small and Medium-sized Businesses

Venkatesa Palanichamy N, Kalpana M, Balakrishnan N — Thu, 25 Apr 2024 00:00:00 +0000

This to examine the Indian Overseas Bank’s credit facilities MSMEs with various financing options available and also examine the constraints in credit facilities. The sample respondents was 90, which comprised of seventy-one manufacturing enterprises and nineteen service enterprise respondents. Statistical tools such as Percentage analysis, Chi-square Test, factor analysis was used to analyse the data. The study revealed that, among manufacturing enterprise and service enterprise respondents, majority (67.60 per cent and 57.89 per cent) were small entrepreneurs. in middle age group (37.78 per cent). About 40 per cent were graduates and 78.89 per cent were sole proprietors. There was a significant association between type of business and age group, form of organization and business experience. 98 per cent of respondents were aware about term loan of which 65.90 per cent availed loan. 91 per cent of the respondents were aware of working capital finance of which 70.73 per cent availed loan. Bank officers (67.77 per cent) were main source of information. The source of finance (64.44 per cent) was IOB loan. They were willing to avail loan amount of Rs. 1-10 lakhs for two years. Maximum respondents repaid 25-50 per cent of loan. Difficulties faced by the customers in availing credit facilities were grouped under seven factors. Top five ranks were given to the statements such as; network of bank branches is not good, no wide range of services, non-availability of timely rehabilitation finance, lack of dissemination of information and lack of MSME loan processing centres at key locations. Majority of the respondents suggested for specialized branches of MSMEs (40 per cent).

Climatic Suitability for Cocoa Production in Nigeria

F. S. Omotayo, P. G. Oguntunde , A. S. Akinwumiju — Fri, 26 Apr 2024 00:00:00 +0000

Cocoa is one of the major cash crops that contribute more to the gross domestic product (GDP) of Nigeria and West Africa as a whole. Its contribution to the economic development of Africa and the world in general cannot be over emphasized. However, it has been discovered that cocoa is susceptible to changes in climatic parameters which has made it difficult to be grown in every part of the country, hence, the need to underscore the areas that are climatically suitable for the production of cocoa in Nigeria. This study was carried out to determine the climatic suitability pattern for the production of cocoa in Nigeria. A series of multi-year climate and crop yield simulations were performed for the present day (1976-2005), Mid-term (2021-2050) and long-term (2071-2100) under RCP 4.5 emission scenario using Fuzzy Logic Method (FLM) in ArcGIS (10.4.1). The results showed that some regions that are climatically suitable for cocoa production in the present day have not been explored. The regions with moderately suitability was projected to decrease the year 2050 while regions with marginally suitable, will increase by the year 2050. The remaining land that are not suitable will also decrease by the year 2050. The very suitable region was projected to increase by the year 2050 and by 2100. Also, a land area suitable and moderately suitable for cocoa production was projected to increase in land mass by the year 2050 and 2100. However, the region with marginally suitability will decrease by 2050 and year 2100. Meanwhile, the area that is not suitable by 2050 will increase by the year 2100. Which means there is a decrease in climatic suitability of cocoa by 2100 as projected.